Case Studies
Each project tells the story of a system designed from scratch, a function scaled to deliver pipeline, or a team rebuilt to operate at a higher level.
Designing the Demand Engine
Built Emids' demand generation infrastructure from scratch — lead lifecycle, scoring models, nurture sequences, MarTech stack, and the budget framework to fund it all.
Scaling to Eight-Figure Pipeline
Launched and scaled multi-channel programs on top of the demand engine — field events, content syndication, SEO, and a redesigned sponsorship model that oversubscribed.
Scaling What Works: Inbound to ABM
Evolved a content-led inbound engine into a multi-motion growth program layering ABM, paid media, and field events — tripling pipeline while halving cost.
Integrating Three Teams Through Acquisition
Led the integration of three marketing organizations across two simultaneous acquisitions — designing the unified structure, role framework, and operating model.