Writing
Notes from the build
How the AI-first marketing operating model is coming together, including what works and what doesn’t. Every post lists the models, tools, and skills behind it.
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Marketer’s Guide to Agents: Why Your AI Work Is Still a Back-and-Forth Conversation
What AI agents are, how a coordinator splits marketing work across them, what they need to know, and how to set up your first one.
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Why Your AI Output Sounds Generic, and How to Fix It
AI output sounds generic when you and the model aren’t aligned. Here’s how I use Matt Pocock’s Grill Me skill to get better output with less back-and-forth.